Prof Shashidhar Nanjundaiah is a nationally reputed media educator and brought in pioneering concepts and pedagogy into media education. He has led institutes of repute as Director of Symbiosis Institute of Mass Communication, as Founding Director of Indira School of Communication, and first Dean at India Today Media Institute. He has also been an editor of newspapers and magazines in India and the US. He has researched, spoken and written extensively on international forums on the media, communication ownership and production, political communication, and more. Recently, he has introduced a media literacy course for schools and colleges under the banner “BeingResponsible”.