Shubha Sanjay Urs, entrepreneur and textile consultant by profession, founded the ‘Mysuru Book Clubs-2015(estd)’ and ‘ Mysuru Literary Forum Charitable Trust’ simultaneously ,to give her passion and love for books another twist and a platform for like minded people to share the same love. The first ever Book Club was born with just 20 zealous book worms, today it has spawned into multiple clubs and hundreds of members. Mysuru today can boast of several book clubs including clubs for children, differently abled, English and Kannada readers and also have story telling sessions in orphanages. Shubha has organized scintillating author meets, book launches of known and new authors, talks and a major coup on her part is the exciting, brilliant and well attended ‘Mysuru Literature Festivals’ held consecutively from 2017 to 2019 and online First Virtual Litfest in 2020 , where authors from across the world are invited to be on panels.
A multi faceted person, Shubha is associated with several NGOs. She is involved with an NGO that strives to preserve and revive the traditional handicrafts and textiles of the country. She is a member of the Craft Council of Karnataka (CCK) and World Craft Council. She was the Charter Chairperson of Ladies Circle in Coimbatore. Shubha is a subcommittee member of the International Music Arts Society, Bangalore, where musicians from across the world are invited to perform for the past 40 years.